Our
Story
Winter Group started with one goal — to help good people grow good businesses.
This wasn’t built from a business plan or big investors. It came from real experience, trial and error, and the belief that authentic marketing still matters.
We don’t believe in overcomplicating things. We believe in clear, honest design and strategy that helps you show up confidently and attract the right people.
When your marketing reflects who you are, it works harder for you — and that’s what we’re here to create.
Hello -
I'm Sarah, the Founder and Chief Creative Officer behind WINTER.
I didn’t plan to start a marketing company—it just kind of happened.
%20(1).png)
Let me take you back to where it all started...
I was 22 and a new mom trying to build a stable career to provide for my son. I took a job as an administrative assistant at Stephnson’s Rental, working for a marketing director. When she left, I was suddenly the only person in the company who knew what was happening in the marketing department. So, they asked me to step in.
I self-taught myself design programs, learned everything I could about marketing, and worked my way up. That first “accidental” role led to another, then another. Over the years, I’ve worked in corporate marketing, real estate marketing, and even became a licensed real estate agent myself. But no matter what I did, marketing was always my passion.
Fast forward to 2020—COVID hit, and businesses everywhere were struggling. A realtor asked me for marketing help. Then another. Then a mortgage agent. Before I knew it, I had built something bigger than myself: Winter (named after my late father)
Now, I help business owners—specializing with real estate professionals—navigate marketing with honesty, strategy, and a whole lot of experience. I’ve seen the overwhelm. I’ve seen the confusion. I know what works (and what doesn’t), and I love helping people cut through the noise and build brands they’re proud of.
If that sounds like what you need, let’s chat. I’d love to help.
.png)